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Atheer
العربية

Marketing plans

Every campaign, platform, and ad — in one structured plan.

Paid-media planning with real structure: campaigns break into platform plans, platform plans into ads, and budgets roll up automatically. Six ad platforms, each with a form that knows its rules.

  • 6 ad platforms
  • 9 campaign types
  • Live budget bar
  • 4-stage workflow

Structure

Campaign → Platform → Ad

The hierarchy media buyers already think in — finally out of the spreadsheet.

One hierarchy

A campaign holds its platform plans; each platform plan holds its ads. Nothing floats loose.

9 campaign types

Choose from nine campaign types so every plan starts with the right shape.

4-step wizard

Build a campaign in four guided steps, with a live budget allocation bar as you distribute spend.

8 clear statuses

Every campaign carries one of eight statuses — no ambiguity about where it stands.

Platform-aware forms

The form changes with the platform

Google, Meta, TikTok, Snapchat, X, and LinkedIn — with fields that match how each platform actually works.

Google: keywords built in

Keywords and negative keywords are captured right in the plan, where the media buyer needs them.

Meta: lookalike audiences

Lookalike audience details live in the platform plan, not in a chat thread.

TikTok & Snapchat: video-first

These platforms are video-first — the form warns you when the creative plan isn’t.

LinkedIn: job-title targeting

B2B campaigns get job-title targeting fields where they belong.

Budgets

Budgets that always add up

Allocation errors surface while you type — not in the client meeting.

Percentage or absolute

Allocate by percentage or by fixed amounts — your call, per campaign.

Date-range splits

Split budgets across date ranges for launches, peak weeks, and always-on spend.

Automatic roll-ups

Ad budgets roll up to platforms, platforms to the campaign — the totals always agree.

Live allocation bar

Watch allocation move as you type, and catch over-allocation before anyone else does.

The approval path

Marketing plans run their own 4-stage flow

Separate from content plans — because a media plan is reviewed differently than a caption.

  1. Content writing

    Copy and creative direction take shape.

  2. Media buying

    Platform plans, targeting, and budgets are set.

  3. Client review

    The client signs off on the full plan.

  4. Ready to publish

    Approved and handed over for execution.

Reporting

Monthly reports, from your numbers

Results come from the reports you pull off each ad platform — entered once, presented well.

Report-based metrics

Log spend, CTR, CPC, CPM, ROAS, and conversions from your platform reports, per month.

AI insights

AI reads the month’s numbers and drafts the insights section for you to edit.

PDF & Excel export

Turn the month into a client-ready report in either language.

Keep exploring

Related features

All features

The six modules at a glance — and how they fit together.

Explore

Content planning

Monthly plans on a calendar, board, or list — drag to reschedule, act in bulk, and export polished PDF or Excel in English or Arabic.

Explore

Analytics

A dashboard of the numbers agencies actually get asked for: approval rates, content velocity, team leaderboard, and AI spend.

Explore

Competitor intelligence

Per-client competitor profiles with SWOT and custom fields, plus four types of bilingual AI reports you can share as branded links.

Explore

Plan your next campaign with structure

The marketing plans module is included from the Starter plan.

Start your free 30-day trial

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